and when this economy picks up, when the obama economy picks up, guess what? president obama's rising tide will lift all boats. >> here's exactly -- >> that's reality. >> we talk a lot about rebranding a party. what a brand is in essence is a set of values. they're not changing their revalues, they're recasting them, repositioning them. that's what rebranding does. and the jindals of the world get it. >> jindal does get it. i said to jim demint, listen, i remember in '93 and '94 -- and richard, i know you remember this going back to the 1980s -- the intellectual power was all on the conservative side. we were the trendsetters. what john engler was doing up in michigan, what other reform-minded governors were doing across the country on health care reform, on welfare reform, the republicans, conservatives, controlled it. as i said to jim yesterday, there's been an anti-intellectual strain in this party for the past four, five, six years. it's now costing us millions of votes across the country. and millions and millions of dollars. and he seemed to get that as